The organic lemons in this squash come from Spain, Italy and Greece. The fruit content is 15%, which doesn't sound impressive, but actually any higher proportion than this makes the squash too strong tasting. Budget squashes can be made with as little as 5% whole fruit with colour and flavour added. Nearly all squashes on the market use artificial sweetener for cheapness, and the organic sugar Rocks use gives a noticeable fuller, more rounded flavour. The lemon flavour shines through - crisp and zesty.